High Converting Direct Response Email
I wrote this email for a Branding Photographer and Visibility Coach, based around a pain point for the people in her target market.
From a small list, a couple of people booked sales calls after receiving this email.
Opt In Page Converting at 52%
The copy on this landing page is part of a funnel I created for my client. The copy is to the point, builds on the story and highlights the benefits (what they get) for opting in. You can see the Facebook ad, which precedes this opt in page, to the right.
Story Based Facebook Ad
Milissa Claire is a Branding Photographer and Visibility Strategist. I helped her to create her brand story, then wrote the copy for her Facebook ad. The ad was well received, gets a lot of engagement, and so far she’s grown her list from 300 to nearly 1000 in one month, on a VERY SMALL ad budget.
About Us Page / Blog Post for a High End Hotel Gift Company
I created this blog post based around the client’s story. We are using it as the landing page to send traffic to from a Facebook ads campaign to cold traffic.
The purpose of this piece of content is to introduce the brand and company, using story.
Story Based Sales Page for an Abundance Coach
Lara has a powerful personal story which is relevant to her readers. Her tribe are looking to transform their relationship to money. This is something that Lara has done in her own life and can help them with.
We demonstrated her ability to help throughout the sales page and painted a picture of how they can feel once this issue is handled.
Event Opt In Page for a Charity Fundraiser Event
This is a special fundraising Gala evening to raise money for the animal charity Raystede Centre for Animal Welfare. This is a cause which is close to my heart and I was delighted to work on their opt in page for the event.
As the client is a charity we took a much ‘softer’ approach on this page. In my experience donors don’t like to be ‘sold to’.
Unique ‘About Me’ Page for a Branding Expert
On this page we went for a warm and friendly tone. We highlighted what is unique about the way this person helps her clients. She is a very genuine person with a ton of experience, so that needed to come out through the copy.
She also has a strong and quirky personality, which we demonstrated using the fun list of traits & ‘likes’ at the bottom of the page.
Short ‘Success Stories’ for an Animal Charity
The supporters of any charity always like to see where their money goes. So we crafted some short success stories – Case studies of the animals that this charity rescued and rehomed.
About Page for an Animal Charity
Raystede Centre for Animal Welfare is an animal charity based in Sussex, UK. They needed an ‘About’ page that told the story of the charity.
I based this around the story of the charity’s original founder, because she was a remarkable woman – a force to be reckoned with – And Raystede is her legacy.
A FUN Blog Post Highlighting The Client’s Trip to NYC
This blog post is super fun, has a real buzz about it and also provides social proof to anyone considering working with this client. It highlights her working trip to New York and features some of her clients. I created this post as a fun, promotional piece.
Powerful Sales Letter Using Story
I created this long form sales letter for a client in the fitness niche who needed a sales page to sell her online course.
We used powerful, relevant snippets of her story throughout to create an emotional connection with her readers.
Short Blog Post Making a Point
In this super short blog post I created for my client, we highlighted the difference an image can make to marketing, and provided proof in the form of her results with her Facebook ads campaign. This makes a powerful point for prospects considering using her branding photography services. I also came up with the hashtag #imagesmatter
Blog Post for a Client
This is a blog post I crafted for a client about celebrating success, using the law of attraction in business and creating a buzz around your brand.
Whenever I write for a client’s website I always optimise the text for SEO as well, so that the client will receive extra traffic from Google.
Story Based ‘About’ Page for a Client in the Weight Loss Niche
This client needed a powerful ‘About’ page telling her story in a way that her target audience can relate to.
Here I highlighted her weight loss journey, included the struggles & eventual success, to demonstrate how she understands her tribe and can help them.
Notice that the first part of the page is all about her audience, then we segue into talking about her! This is the best way for format an ‘About’ page.