In this video post I cover how to conduct market research in your business and also why it’s important to do market research on a regular basis.
Build it and they won’t come!
I’ve seen so many entrepreneurs and small business owners investing significant time and money into creating a product or service to offer, assuming their market will see the value and buy. Only to have their dreams shattered when they put their offering out month’s later and no-one buys it.
This heartbreak can be avoided simply by conducting market research prior to creating your offer.
>>> Grab Your FREE PDF + The Questions Here <<<
Why Conduct Market Research
There are many, many benefits to do marketing research with your target market, which I go through in the video. To name just a few you get to know what the people in your target market care about; what their biggest fears and desires are, and how you can help them with your product or service.
It can also help you to build your email list, potentially identify joint venture partners and maybe even get a client (although that’s not the purpose of it).
How to Conduct Market Research in Your Business
In the video I go through exactly HOW to conduct market research. I also share some tips and tricks to make sure you get the most out of the time you spend on this.
The key is to go deep with the questions you ask, to really get inside the mind of your potential clients.
To help you more with how to conduct your market research I’ve compiled a list of the questions I use when I do market research in a free PDF. You can grab that here:
Grab Your FREE PDF With The Questions To Ask – Click Here
Related post: How to Grow Your Business & Avoid the 5 Biggest Mistakes
Great value, advice and actionable tips. Thanks Julie
You’re welcome Mary-Louise! Glad it was useful.