Have you ever had the experience of generating new leads into your business, creating relationships with them, only to have them hop on a call with you and you realise…
They’re not an ideal fit client for you at all!
You can see that you can help them. They have the problem that you solve. But they’re not quite at the right stage to jump into saying “YES!” to working with you.
They tell you they don’t have the money, or that they need to think about it.
You find yourself convincing, and working far harder than feels natural to close sales. Then, if they do become a client, they show up week after week with the same stories (excuses) and not having done the work.
It feels exasperating!
These aren’t your ideal fit clients lovely!
If you’re completely honest you’d admit that a tiny part of you felt unsure about whether they had the level of mindset and consciousness to fully benefit from your work (they don’t).
You suspect that you don’t have the right people in your audience, and that you need to attract a higher quality of lead (and so a higher quality of client) into your audience.